This month superstore staff in Langley Mill have been busy dressing up, packing bags and baking cakes in a bid to help a five-year-old walk.
Alfie Smith was born with a rare genetic disorder known as GA1, which means he cannot process proteins.
The Awsworth youngster cannot stand without the use of walking equipment and because his condition is so rare, treatment is not available on the NHS.
But his parents’ ongoing fundraising efforts to cover hefty physiotherapy costs have been given a boost by the staff of Asda this month, who have been on a mission to raise £333 every day during June.
Alfie’s mum, Michelle Whelan, 39, said: “We’ve been funding it all ourselves, but obviously there’s only so much money in the pot at home - and you have to live as well. I can’t thank Asda enough for it.”
Alfie currently gets one week’s per month at a cost of £700-a-session.
Parents Michelle and plumber dad David, 42, also want to begin taking Alfie to hydrotherapy sessions to help strengthen his muscles.
“The doctors have said to us Alfie will continue to get better. If we keep him on the physio and a low-protein diet they say he could walk and could get stronger.”
Asda finished the fundraising month last weekend with shoppers throwing wet sponges at store workers and staff sitting in baths full of jelly.
Asda’s Sharon Allsopp said shoppers had responded well, with more than £3,000 raised so far.
She said: “Our customers have been so generous. We are only asking people to empty their loose change, but we’re getting £5 and £10 notes.”