Crowds at Nottinghamshire’s Trent Bridge T20 matches have soared above the 10,000 average this year for the time.
The highlight was a 13,582 for the recent win against the Derbyshire Falcons.
The Friday night local derby marked the fifth time out of seven matches in the competition that a five-figure crowd came out for the Outlaws in 2015, taking the aggregate tournament total to an all-time high of 71,203, a 17 percent increase on the previous year.
“Ensuring that we remain a vibrant county club is a key priority for us, which is why the growth in our domestic cricket audience is particularly pleasing,” said Nottinghamshire chief executive Lisa Pursehouse.
“Securing international cricket is a major part of our commercial strategy but, with the increasing popularity of the NatWest T20 Blast, we now have a number of major matches within the domestic schedule each year.”
The customer experience at Trent Bridge has been ranked the highest in county cricket for each of the last six seasons, and Pursehouse believes the Club’s reputation as a leader in event delivery holds the key to successful marketing campaigns.
“The marketing has to be strong to get the message out there at the right times,” added Pursehouse. “But what’s more important is making the experience for supporters a good one so they choose to come back. That’s been the primary reason behind our success in recent years.
“We have established an atmosphere at Trent Bridge that is suitable for families and people of all ages and backgrounds. That is something we want to preserve and we will continue to find ways of meeting that challenge.
“The ultimate aim is to turn as many supporters into repeat attenders, to T20 Season Ticket holders, to becoming Members of the Club.”Outlaws all-rounder Steven Mullaney, who assisted the Club’s marketing campaign by starring in the ‘Cricket Has Landed 2’ promotional video, likened the NatWest T20 Blast atmosphere to international cricket.
“I’d like to go on record to say that the lads really appreciate the support,” he said.
“To have over 13 thousand at the Derbyshire match was absolutely phenomenal. You could feel it out there; it was an unbelievable atmosphere to play in. We had twelve players on the field with their support.
“We had an idea it was going to be a big one with it being the last game of the tournament against our local rivals, but it was absolutely rocking out there.
“I can only imagine that’s as close to international cricket as you can get.”