Kimberley’s Rumbletums Cafe is the latest venue to throw its support behind the Advertiser’s Feed Our Families campaign.
The cafe in Newdigate Street has offered to act as a drop-off point for food donations as part of the initiative.
The paper has linked up with the food bank run by Eastwood Volunteer Bureau in a bid to help families who are battling against the breadline in the run-up to Christmas.
One of the manager’s at the cafe, Jeff Buck, said: “We would be very happy to help.
“People in Kimberley have been talking about the struggling food bank since the campaign was launched and have wanted to do something to support it, so this is ideal.
“We would be delighted,” he added.
Mr Buck said the number of people now turning up for food parcels at the bureau in Wellington Place did not surprise him.
“With the way the economy is now it’s no surprise to me,” he added.
The Advertiser launched the campaign two weeks ago and has already had an enormous response, with people of all ages dropping food off at the bureau office.
The food bank was set up three years ago and used to hand out just a few bags of food each week. This steadily increased to about ten as people got to hear about the service, but over the last year this figure has rocketed to 40 a week.
People can donate tinned food, pasta, rice, pasta sauces, cereal and any non-perishable foods, either direct to the bureau in Wellington Place or to Rumbletums cafe in Kimberley or the Advertiser offices in Heanor Road, Ilkeston.
Mr Buck said people in Kimberley are now considering setting up an independent food bank in the town, following the news that it is becoming a national crisis.
Editor Martin Hutton said: “Thank you to the cafe, but if you can step up to the plate to help our campaign, then get in touch.
“Show your backing by making a donation.
“If you can provide a drop-off point, call us on 0115 9446160.”