A young local filmmaker from Kimberley beat off thousands of entrants worldwide to win a competition to make a film about his home turf.
Jordan McGibney beat off competition from thousands of other directors to win commission from the travel firm Expedia to make a film to promote Nottingham.
The film will be posted on the Expedia You Tube Channel and website, which currently attracts an enormous seven million visitors a month.
The scheme, part of the National Festival of Talented Youth in America, receives thousands of entries each year.
Expedia in the past has selected filmmakers from big cities such as Paris, Milan and New York but Jordan’s pitch was funny, original and passionate.
Jordan, just 22, won the commission for his film, Stereotype, an urban provocative drama made in 2013.
Producer Luke McGibney said: “First his film was selected and then he had to pitch to win it.
“He focussed on celebrating British humour and they loved it. It’s the first time a smaller city has ever won which is amazing.”
The scheme will offer executive producer support and finance to make a high-end micro film to promote Nottingham City tourism.
The successful filmmaker, who lives in Norman Street, said: “I’m really proud to be promoting my city, I want to get across our amazing sites but also our humour and warmth compared to bigger cities.”
The micro film will promote Robin Hood, Wollaton Hall, Newstead Abbey, Nottingham Castle ,The Caves and Galleries of Justice.
The film will have a grand finale walk up the castle with hundreds of local people, reenactment groups and local celebrities shouting, “Ay Up Me Duck”.
Over the next few weeks McGibney productions will be looking for local groups and members of the general public to join them on the “Ay Up Me Duck March” on Saturday May 14.