Businesses across Eastwood thanked for helping customers with dementia
Businesses around Eastwood have been recognised for their patience and understanding when dealing with customers with dementia.
During Dementia Action Week, from May 17 to 23, Eastwood Memory Cafe nominated various venues in the town that always go above and beyond to take care of their more vulnerable customers.
Members of the memory cafe, which organises activities and offers support for people with dementia and their carers, then went out to present certificates of recognition around the town.
The initiative was part of a project to engage with the wider community and actively encourage kindness, tolerance and a better understanding of dementia.
Diane Rowley, chairperson of Eastwood Memory Cafe, said: “This was the first stage of the project, which is being supported by Broxtowe Borough Council.
"We had several nominations from guests and volunteers of Eastwood Memory Cafe and visited one each day until we covered them all.
"Along with the certificate, we also gave the businesses a Dementia Friendly pack, including a pledge for them to complete and return to us.
“We hope to really make a difference with this project and encourage a better understanding of dementia within our local community. There are some very caring people and businesses in our area.”
One of the certificates was awarded to Eastwood Post Office.
The memory cafe guest who nominated the business said: "They deserve to be recognized for their patience, kindness and understanding of my husband’s dementia when we went to get his pension. He tried his best to get the number right and on the odd occasion managed it.
"The staff never rushed him – he was an important customer and was treated with respect even with a long queue.”
Ali Aslam, postmaster at Eastwood Post Office, said the nomination meant a lot to him.
He said: “Thank you to one of our valued customers for this honour, love and appreciation.
"It is really overwhelming for me and my staff.”
Other businesses to receive a certificate of recognition included the Dog and Parrot pub, Jacksdale Garden Centre, Boyes, Eastwood Primary Care Centre and Westwick’s Hairdressers.