Eastwood supermarket to help combat loneliness with new postcards
Morrisons Eastwood is set to give away 1,500 free postcards for children to spread messages of hope to help tackle loneliness.
The supermarket will also be working in partnership with primary schools across Eastwood and surrounding areas to give children the postcards, which are illustrated with sunflowers and positive messages that they can colour in.
The school children can post their cards to grandparents, neighbours and friends who they may not have seen recently due to lockdown or give them back to Morrisons to distribute to care homes and via its Doorstep Delivery service.
According to recent data from the Office of National Statistics, nearly half (47 percent) of adults in England reported that their wellbeing had been affected by the coronavirus pandemic.
Further research by Morrisons has revealed that 46 percent of Brits are feeling more isolated and alone than they normally would. Two thirds (67 per cent) said a simple act of kindness could help them feel reconnected with their community and three quarters (77 per cent) said it would positively change their entire outlook for the day.
David Potts, CEO at Morrisons, said: “Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends.
"Customers write to me weekly to let me know that Morrisons Doorstep Delivery service has been a lifeline to them and express their gratitude and we wanted to let them know we will continue to be here for them.
"We hope these messages will put a smile on people’s faces.”