Kimberley caravan specialist announces landmark expansion plans close to Peak District

A well-known Kimberley caravan company has set the wheels in motion for its third expansion by purchasing a former engineering site on the edge of the Peak District – a move that is set to create up to 40 new jobs.

Wednesday, 2nd June 2021, 9:53 am
An artist's impression of the new Kimberley branch proposed for Chesterfield

Kimberley – The Caravan & Motorhome People, which has its headquarters on Eastwood Road, was set up in 1981.

Now the firm, which has an annual turnover of more than £23million, is preparing to open its third outlet after buying a 1.6-hectare site in Holbeck Close, Chesterfield, which once housed an engineering firm and has been emoty since January.

Planning permission to transform the derelict site into a caravan and motorhome sales centre with offices and servicing workshops was submitted to Chesterfield Borough Council in April.

If successful, Kimberley hopes to have the new branch up and running by late summer 2021 – eventually growing to display about 150new and pre-used leisure vehicles.

Chris Lowe, director at Kimberley, said: “We are delighted to have acquired a new site in Chesterfield, where we have plans to open our third branch this summer.

"The business was set up four decades ago on a small plot of land, so seeing it grow into one of the largest leisure vehicles dealers in the UK is a really proud moment.”

The purchase comes as sales of caravans and motorhomes continue to surge due to more families opting for staycations because of the travel restrictions imposed by the coronavirus pandemic.

In 2020, a record number of leisure vehicles were sold across Europe – rising 12 per cent to around 235,000 units, according to the European Caravan Federation.

Chris said: “In addition to the travel restrictions, people have been anxious about holidaying abroad and getting on a plane or cruise ship.

"As a result, families have been choosing reliable, safe and enjoyable holidays at home.

"This has led to a rise in demand for leisure vehicles, with holidaymakers relishing the flexibility that motorhomes and caravans offer.

“With lockdown restrictions easing but foreign travel uncertain, more people are looking at the domestic holiday market and leisure vehicles allow them to conveniently take a break amid the pandemic.”