Greene King IPA is now the official beer of Nottingham Rugby, following a deal between the Suffolk brewer and pub operator and the Greene King IPA Championship club. The five-and-a-half-year agreement will see Greene King IPA sold in all bars at the club’s new home, The Lady Bay Sports Ground, known as ‘The Bay’ to rugby fans.
There will be three cask ales available at every home match, including Greene King IPA, and three beer festivals per year at the ground.
The agreement with Nottingham comes as the club is pushing for promotion from the Greene King IPA Championship, and follows similar deals between Greene King and Nottingham Forest Football Club, Nottinghamshire County Cricket Club and the Capital FM Nottingham Arena.
Joe Parks, on trade sales director at Greene King, said: “This deal with Nottingham Rugby could not have come at a more exciting time for the club, as it moves from Meadow Lane to its new home at the The Bay.
“Greene King IPA’s connections to rugby at a local and national level, as well as its strong relationship with sport in Nottingham, make this the ideal partnership. We look forward to working closely with Nottingham Rugby as it bids for promotion from the Greene King IPA Championship.”
Alistair Bow, chairman of Nottingham Rugby said: “I would like to thank Greene King for all their support in helping make our move to The Bay possible. It was just three months ago when we signed to leave Meadow Lane and we have come an awful long way in this relatively short period.
“We have a fantastic opportunity to create something really special here, something that has the local rugby community at its heart and our relationship with Greene King deal is a key part of the plan.
“We’ve got less than a week until it all comes to fruition and I am very excited about not only our first game on Sunday, but also what the future holds for Nottingham Rugby and Greene King at The Bay.”